In a survey of U.S. college students, Leonardo Bursztyn and his colleagues found that more than 50% of Instagram users would prefer to live in a world without Instagram.
For Bursztyn, the Saieh Family Professor of Economics at the University of Chicago, the finding shows how individuals might join markets not because the product makes their lives better in an absolute sense, but because not joining — and the fear of missing out (FOMO) — makes them feel even worse.
“Imagine if you asked the same question of people who own refrigerators and found that 50% of refrigerator owners wished refrigerators didn’t exist,” he said. “It makes no sense. Why are they buying refrigerators then?”
But this finding resonates beyond phone apps and commerce.
Studies have found that in many cases, people misjudge what others believe, value, or are willing to tolerate. And these inaccuracies can drive conflict, distrust, and escalation in polarization, partisanship, and the spread of conspiracy theories. Misperception can help explain why democracies with very different histories and institutions are experiencing parallel crises.
“These perceptions are drivers,” Bursztyn said. “Because people misperceive how others are thinking, what others believe — and that leads to social effects.”
Bursztyn joined scholars at Yale’s Institution for Social and Policies Studies for a two-day conference on “Misperceptions in Social Science Research,” organized by ISPS postdoctoral fellow Itamar Yakir. The conference was sponsored by Democratic Innovations, ISPS’s program to identify and test new ideas for improving the quality of democratic representation and governance.
“We find misperception as a recurring motif across many areas of political science and adjacent fields,” Yakir said. “It keeps popping up again and again, as both a subject and a set of methods. Not because scholars are coordinating around it, but because it has become impossible to ignore.”