Institution for Social and Policy Studies

Advancing Research • Shaping Policy • Developing Leaders

Mobilizing Inclusion: Transforming the Electorate through Get-Out-the-Vote Campaigns

Author(s): 

Lisa García Bedolla and Melissa R. Michelson

ISPS ID: 
ISPS12-024
Full citation: 
García Bedolla, Lisa and Melissa R. Michelson (2012) Mobilizing Inclusion: Transforming the Electorate through Get-Out-the-Vote Campaigns, New Haven: Yale University Press.
Abstract: 
Which get-out-the-vote efforts actually succeed in ethnoracial communities—and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don’t. Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa García Bedolla and Melissa R. Michelson present a new theoretical frame—the Social Cognition Model of voting, based on an individual’s sense of civic identity—for understanding get-out-the-vote effectiveness. Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.
Publication type: 
Supplemental information: 

Link to book information here (Yale University Press).

Publication date: 
2012
Location: 
Discipline: 
Area of study: