Peer Reviewed Article

Partisan and Nonpartisan Message Content and Voter Mobilization: Field Experimental Evidence

Author
  • Costas Panagopoulos
Published
March 1, 2009
Publication
Political Research Quarterly
Discipline
Areas of Study
Geographic Areas
Document Control Number(s)
  • ISPS 09-032
Citation

Panagopoulos, Costas (2009), Partisan and Nonpartisan Message Content and Voter Mobilization : Field Experimental Evidence, Political Research Quarterly 62(1): 70-76. 0.1177/1065912908316805

Abstract

This article reports the results of a randomized field experiment designed to compare directly the mobilization impact
of partisan versus nonpartisan messages delivered via commercial phone banks. The experiment, conducted during
the November 2005 municipal elections in Albany, New York, incorporates a series of design innovations to improve
on extant research and to assuage skepticism about the internal and external validity of previous studies conducted
along these lines. The author finds that partisan messages delivered by professional call centers are no more effective than nonpartisan messages in mobilizing voters.

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