Eitan Hersh on PBS Newshour Discusses Political Microtargeting

Political ad makers are data mining your TV viewing and radio listening habits. Associate Professor Eitan Hersh discusses the issue on PBS Newshour with Gwen Ifill, along with Michael Goldstein, Professor of Politics at University of San Francisco. Hersh explains the limits of data collection, the effectiveness of microtargeting ads in terms of changing voters’ minds, and the privacy issues at risk.