Huber, Gregory A., Lapinski, John S. (2008), Replication Materials for ‘Testing the Implicit-Explicit Model of Racialized Political Communication.’ http://hdl.handle.net/10079/3c28c9bb-47c9-4565-8245-9e084cf0252a. ISPS Data Archive.
Authors; Knowledge Networks Web-TV survey panel
Data source information:
June 30, 2003
2003 - 2004
Unit of observation:
Our experiments were conducted using Knowledge Networks’ (KN) Web-TV survey panel, which closely approximates a national random digit dialing sample. See Clinton and Lapinski (2004) for a more extensive description of the KN panel and a complete description of how the selfadministered surveys are implemented.
Respondents were randomly assigned to view one of a series of constructed political advertisements on their home television.
Control group viewed a Get Out the Vote (GOTV) appeal and the treatments are issue advertisements concerning welfare reform that vary in their racial content.
Web TV (via survey panel)
Opinion on race-related and other policy issues
Area of study: