ISPS ID:
D002
Suggested citation:
Krasno, Jonathan S., Donald P. Green (2008), Replication Materials for ‘Do Televised Presidential Ads Increase Voter Turnout? Evidence from a Natural Experiment.’ http://hdl.handle.net/10079/9a83be42-d671-4264-8d72-56777c7ea529. ISPS Data Archive.”
Keyword(s):
Research design:
Data type:
Administrative, Survey
Data source(s):
Authors; America Votes series; 1990 and 2000 census; Nielsen Media Research; Althaus, Nardulli, and Shaw (2002); 2000 Annenberg survey; Campaign Media Analysis Group (CMAG)
Data source information:
Field date:
June 1, 2000
Field Date:
2000
Location:
Location details:
National
Unit of observation:
Geo: DMA
Sample size:
128
Inclusion/exclusion:
Since our analysis focuses on within-state variation, we exclude states containing a single media zone as well as states for which we have information about only one media zone. Thus, the Minneapolis-St. Paul market figures in our examination of Wisconsin and not Minnesota, because no other major media market reaches the latter. The advertising dataset we examine here covered advertising in the largest 75 markets in 2000, reaching approximately 78% of the population living in the 48 continental states (Johnston et al. 2004, 74).9 Given these constraints, the total number of observations here is 128.
Randomization procedure:
N/A (the aim of the “regression discontinuity” approach used here is to capitalize on a data generation process that arbitrarily sorts voters within states into high- and low-exposure media zones.)
Treatment:
TV ads
Treatment administration:
Television
Outcome measures:
Turnout rate in 2000 general election
Archive date:
2010
Owner:
Krasno, Jonathan S., Donald P. Green
Owner contact:
isps(at)yale(dot)edu
Terms of use:
ISPS Data Archive: Terms of Use
Discipline:
Area of study:
