ISPS ID:
D010
Suggested citation:
Huber, Gregory A. and Kevin Arceneaux (2007). Replication Materials for: ‘Identifying the Persuasive Effects of Presidential Advertising,’ http://hdl.handle.net/10079/37cfee2e-c8b1-4bb5-9b7c-5652e53c162e. ISPS Data Archive.
Keyword(s):
Research design:
Data type:
Administrative and Survey
Data source(s):
Authors; Campaign Media Analysis Group (CMAG); National Annenberg Election Survey (NAES)
Data source information:
isps(at)yale(dot)edu
Field Date:
2000-06-01 - 2000-11-07
Location:
Location details:
N/A
Unit of observation:
Individual
Sample size:
Panel survey: 4,300; Cross Section survey: 8,300
Inclusion/exclusion:
The identification strategy exploits the "accidental"; treatment during the 2000 campaign of some individuals in non-battleground states to high levels of, or one-sided partisan streams of, presidential advertising simply because they lived in a media market adjoining a battleground state. (A list of included state and media- market combinations appears in Appendix A1.)
Randomization procedure:
N/A
Treatment:
Exposure to advertising
Treatment administration:
Television
Outcome measures:
Political preferences and beliefs,vote share
Archive date:
2020
Owner:
Authors
Owner contact:
isps(at)yale(dot)edu
Terms of use:
ISPS Data Archive: Terms of Use.
Discipline:
Area of study:
