ISPS ID:
D043
Suggested citation:
Huber, Gregory A., Lapinski, John S. (2008), Replication Materials for ‘Testing the Implicit-Explicit Model of Racialized Political Communication.’ http://hdl.handle.net/10079/3c28c9bb-47c9-4565-8245-9e084cf0252a. ISPS Data Archive.
Research design:
Data type:
Survey
Data source(s):
Authors; Knowledge Networks Web-TV survey panel
Data source information:
isps(at)yale(dot)edu
Field date:
June 30, 2003
Field Date:
2003 - 2004
Location:
Location details:
N/A
Unit of observation:
Individual
Sample size:
6,300
Inclusion/exclusion:
Our experiments were conducted using Knowledge Networks’ (KN) Web-TV survey panel, which closely approximates a national random digit dialing sample. See Clinton and Lapinski (2004) for a more extensive description of the KN panel and a complete description of how the selfadministered surveys are implemented.
Randomization procedure:
Respondents were randomly assigned to view one of a series of constructed political advertisements on their home television.
Treatment:
Control group viewed a Get Out the Vote (GOTV) appeal and the treatments are issue advertisements concerning welfare reform that vary in their racial content.
Treatment administration:
Web TV (via survey panel)
Outcome measures:
Opinion on race-related and other policy issues
Archive date:
2011
Owner:
Authors
Owner contact:
isps(at)yale(dot)edu
Terms of use:
ISPS Data Archive: Terms of Use
Discipline:
Area of study:
