A 2 Million-Person, Campaign-Wide Field Experiment Shows How Digital Advertising Affects Voter Turnout

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ISPS ID: 
D199
Suggested citation: 

Aggarwal, M., Allen, J., Coppock, A. et al. (2023). Replication Materials for, ‘A 2 Million-Person, Campaign-Wide Field Experiment Shows How Digital Advertising Affects Voter Turnout.’ https://hdl.handle.net/10079/f88c75bf-5d6d-41fd-889d-f04a301a3be0. ISPS Data Archive.

Keyword(s): 
field experiment
Ads-campaign
Author(s): 

Sylvan Zheng, Andrew Beasley, Solomon Messing, Harry Hartman, James Barnes, Kelly Zhang, Jennifer Allen, Alexander Coppock, Minali Aggarwal, Dan Frankowski

Research design: 
Field experiment
Field Date: 
2020-02 - 2020-11
Location: 
United States
Location details: 
Online in the United States
Unit of observation: 
Individual
Sample size: 
1,999,282
Inclusion/exclusion: 
Between 18 and 55 years old, have a college education score below 50 and presidential turnout score above 20
Randomization procedure: 
Simple random assignment
Treatment: 
Advertisements
Treatment administration: 
Web
Outcome measures: 
Voter turnout
Archive date: 
2024
Terms of use: 

ISPS Data Archive: Terms of Use .

Related database: 
Data and code obtained from Dataverse, https://dataverse.harvard.edu/dataset.xhtml?persistentId=doi:10.7910/DVN/YMKVA1
Discipline: 
Interdisciplinary
Area of study: 
Health
Data file numbersort descending Description File format Size File url
D199F01 README .txt 1321 Download file
D199F02 Data file (main analysis) .rds 49030564 Download file
D199F02.1 Data file (main analysis) .csv 443269350 Download file
D199F03 Data file (appendix) .csv 432630864 Download file
D199F04 Data file (appendix) .csv 23794 Download file
D199F05 Data file (fielding dates) .rds 1023 Download file
D199F05.1 Data (fielding dates - preservation format) .csv 885 Download file
D199F06 Data file (fielding dates survey) .rds 392 Download file
D199F06.1 Data file (fielding dates survey - preservation format) .csv 715 Download file
D199F07 Data file (appendix) .csv 12580942 Download file
D199F08 Program file (main) .R 999 Download file
D199F09 Program file (main and appendix) .R 8169 Download file
D199F10 Program file (main) .R 8305 Download file
D199F11 Program file (main) .R 5446 Download file
D199F12 Program file (main) .R 5769 Download file
D199F13 Program file (main) .R 3039 Download file
D199F14 Program file (main) .R 2362 Download file
D199F15 Program file (appendix) .R 3202 Download file
D199F16 Program file (appendix) .R 3533 Download file
D199F17 Program file (appendix) .R 1753 Download file
D199F18 Program file (appendix) .R 2372 Download file
D199F19 Curation README .txt 1986 Download file
D199F20 Metadata (DDI 3.2) .xml 312140 Download file