Identifying the Persuasive Effects of Presidential Advertising

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Gregory A. Huber and Kevin Arceneaux

Research design: 
Data type: 
Administrative and Survey
Data source(s): 

Campaign Media Analysis Group; National Annenberg Election Survey

Data source information: 

Campaign advertising data: Campaign Media Analysis Group (CMAG) and subsequent codes from the Wisconsin Advertising Project (Goldstein, Kenneth, and Travis N. Ridout. 2004. “Measuring the Effects of Televised Political Advertising in the United States.” Annual Review of Political Science 7: 205-26.)
Survey: National Annenberg Election Survey (Romer, Daniel, Kate Kenski, Paul Waldman, Christopher Adasiewicz, and Kathleen Hall Jamieson. 2004. Cap- turing Campaign Dynamics. Oxford: Oxford University Press.)

Suggested citation: “Huber, Gregory A., and Kevin Arceneaux (2007). Replication Materials for: ‘Identifying the Persuasive Effects of Presidential Advertising,’ ISPS Data Archive.”

Field date: 
November 1, 2000
Unit of observation: 
Sample size: 
Panel survey: 4,300; Cross Section survey: 8,300
The identification strategy exploits the "accidental" treatment during the 2000 campaign of some individuals in non-battleground states to high levels of, or one-sided partisan streams of, presidential advertising simply because they lived in a media market adjoining a battleground state. (A list of included state and media- market combinations appears in Appendix A1.)
Randomization procedure: 
Exposure to advertising
Treatment administration: 
Outcome measures: 
Political preferences and beliefs, and vote share
Archive date: 
Owner contact: 


Terms of use: 

Academic, non-commercial; see ISPS Terms of Use

Area of study: 
Data file numbersort descending Description File format Size File url
D010F01 Readme file : ReadMe Adobe Acrobat (XI) .pdf 10240 Download file
D010F02 Readme file : Tables1to5_ReadMe Adobe Acrobat (XI) .pdf 10240 Download file
D010F03 Dataset : CS_mmn .csv 7691264 Download file
D010F04 Dataset : CS_mmn XML 531456 Download file
D010F05 Dataset : media_market_number_to_mmn .csv 1024 Download file
D010F06 Dataset : media_market_number_to_mmn XML 8192 Download file
D010F07 Dataset : Panel_mmn .csv 4059136 Download file
D010F08 Dataset : 2007_Panel_mmn XML 882688 Download file
D010F09 Program file : 01_Aggregate_Raw_NAES_Datasets Stata (10.0) .do 11264 Download file
D010F10 Program file : 02_Append_media_data Stata (10.0) .do 3072 Download file
D010F11 Program file : 03_Recode_NAES_Datafiles Stata (10.0) .do 66560 Download file
D010F12 Program file : 04a_Analyze_CrossSection Stata (10.0) .do 35840 Download file
D010F13 Program file : 04b_Analyze_Panel Stata (10.0) .do 63488 Download file
D010F14 Dataset : 1996to2000voteshiftbycounty_withmedia .csv 160768 Download file
D010F15 Dataset : 1996to2000voteshiftbycounty_withmedia XML 15360 Download file
D010F16 Program file : Create_Table6 Stata (10.0) .do 6144 Download file
D010F17 Dataset : balancecheckdata .csv 12288 Download file
D010F18 Dataset : balancecheckdata XML 39936 Download file
D010F19 Program file : TableA1A_and_A1B Stata (10.0) .do 3072 Download file
D010F20 Dataset : biasinreportedcontactanalysis .csv 126976 Download file
D010F21 Dataset : biasinreportedcontactanalysis XML 50176 Download file
D010F22 Program file : Create_TableA1C Stata (10.0) .do 4096 Download file
D010F23 Supplementary Materials : 10_appendix Adobe Acrobat (XI) .pdf 169984 Download file
D010F24 Program file : labels Stata (10.0) .do 9216 Download file
D010F25 Metadata record Adobe Acrobat (XI) .pdf 204800 Download file